With restrictions easing and almost all states starting to reopen, consumers are slowly beginning to see what life will be like in a post-COVID-19 world. Billboard and Nielsen Music have been tracking consumer behaviors and attitudes during the coronavirus pandemic and today launched Release 4 of “COVID-19: Tracking the Impact on the Entertainment Landscape.”
People are growing tired of the monotony of days stuck at home, moving from room to room for a change of scenery. Entertainment continues to play an important role in keeping consumers energized, defining their leisure time as they work from home. This is driving consumers to add new streaming subscriptions as they seek fresh content to watch or listen to.
Release 4 highlights the need for connectivity and shows how virtual events can satisfy that need, how subscription and consumption habits are changing, and how ensuring public safety is becoming even more important to driving consumers back to live events. Below is a link to the fourth release in this series; download the PDF for all insights published to date.