Today, Billboard and Nielsen Music (an MRC Data service) launched Release 3 of “COVID-19: Tracking the Impact on the Entertainment Landscape,” and with three releases to reflect on, we are seeing some interesting trends emerge.
When we launched this study in early April, people were settling into life at home and music consumption was down as consumers shifted to watching news and other video content. With stay-at-home durations extended, Release 2 found that entertainment consumption had returned to pre-pandemic levels as the first signs of “news fatigue” set in.
Now, in the latest installment of “COVID-19: Tracking the Impact on the Entertainment Landscape,” we see an increase in consumers growing tired of coronavirius-related news and turning to music and entertainment to lift their spirits and to focus on self-improvement. As restrictions start to ease in parts of the United States, Release 3 reveals the key safety measures that consumers will expect for live events, how to best engage fans through virtual concerts and why subscription habits are changing. Below is a link to the third release in this series; download the PDF for all insights published to date.