Across the globe people are isolated from one another. Entire countries are at a standstill. The impact of the coronavirus pandemic, from global economies to household budgets, is as disruptive as it is pervasive.
The rhythms of life have been indefinitely interrupted. Yet although this viral plague demands that we be physically distant, we are able to remain digitally connected.
The barriers between home life and work life are blurring and, as a result, our online activities are evolving.
Some of our new behaviors will persist beyond our time in quarantine, whereas others will be more transient. But we can’t know which are which if we don’t look at actual behaviors and seek out changing attitudes.
Billboard and Nielsen Music (an MRC Data service) have teamed up to create a study that will monitor these consumer behaviors and attitudes over time. Below is a link to the first release in this series.