This year for the first time the Country Music Association has partnered with Billboard for an official Voter Guide to the 47th Annual CMA Awards.
Available with the Oct. 19 issue of Billboard (on sale Oct. 12) and delivered to all CMA members, the 32-page guide will feature editorial coverage of the nominees, historical glimpses from previous Awards broadcasts, industry trends, reflections from previous Entertainer of the Year winners, and a look at CMA’s influence on and leadership in the industry over the past 55 years.
“Billboard is excited to form this partnership with the Country Music Association to bring more attention to their Awards and help artists market their own successes,” Bill Werde, Billboard editorial director, said in a statement. “Like Billboard, CMA is an organization with a lengthy and rich legacy that is making bold strides to help the music business innovate today.”
As an official media partner, Billboard will promote the CMA Awards across multiple platforms, including its print magazine, — which will poly-bag the official Voter Guide for all subscribers — websites and e-newsletters.
Adds Ed Hardy, president of the CMA Board of Directors: “Billboard is uniquely qualified to produce the official CMA Awards Voter Guide given its editorial credibility and authority with both the industry and consumer music fans. The Voter Guide is a tremendous vehicle to reach our industry voters, highlight our nominees, and shine a spotlight on ‘Country Music’s Biggest Night’.”
The 47th Annual CMA Awards will be held Wednesday, Nov. 6 (8:00-11:00 PM/ET) live from the Bridgestone Arena in Nashville and broadcast live on the ABC. Brad Paisley and Carrie Underwood return to host for the sixth time.
The CMA Awards nominees and winners are determined by more than 7,000 industry professional members of the CMA, which was the first trade organization formed to promote an individual genre of music in 1958. The first “CMA Awards Banquet and Show” was held in 1967. The following year, the CMA Awards was broadcast for the first time – making it the longest running, annual music awards program on network television. The Awards have aired on ABC since 2006.