Hearst Magazine’s Cosmopolitan has launched a talent show competition via YouTube, dubbed StarLaunch.
Sponsored by Nikon and Procter and Gamble’s Pantene, the contest asks for entries from female fronted bands and solo artists to be uploaded to youtube.com/cosmostarlaunch by Oct. 6.
The entries will be culled to a top 10 on Oct. 21. At that point people can vote at cosmopolitan.com/starlaunch. The top three acts with the most votes will move on a to live battle of the bands competition at New York’s Terminal 5 on Dec. 5.
Prizes include $10,000 cash, a three-track demo created with a hit-making record producer, up to 10 performances at Cosmopolitan-sponsored events and one-year memberships to SESAC and FanBridge, a fan list management service.
“By leveraging our partnership with YouTube and the support of our sponsors Nikon and Pantene, we will be able to give a deserving female artist the opportunity to be discovered by America — something no amount of money can buy,” Donna Kalajian Lagani, senior VP and publishing director, said in a statement.
Natasha Bedingfield and Solange Knowles will perform following the battle of the bands.
