Musicnotes, which offers sheet music to purchase online, reported a 48% year-over-year increase in digital sheet music sales during the first two weeks following Thanksgiving.
Sales of digital sheet music, now the majority of the Madison, Wisc.-based company’s sales, combined with the company’s other products, resulted in an overall sales increase of 44% versus the same opening holiday shopping period last year, the company reported today (Dec. 8).
In the first two weeks following Thanksgiving, including “Cyber Monday” on Nov. 27, digital sheet music downloads averaged almost 3,400 downloads per day. Although repeat buyers accounted for more than 50% of Musicnotes’ sales, the company reports that it also added more than12,000 new customers during this two-week period.
“We are in our peak season, and consumers continue to discover the magic of downloadable sheet music and guitar tablature,” says Musicnotes’ chairman Tim Reiland. “With instant availability, we expect sales of Christmas music to stay strong through Christmas day.”
Musicnotes also reports that it hit the 2-million download mark during this period.