The 100th birthday of the city of Las Vegas will be celebrated with the “Road to Vegas” tour, featuring Collective Soul.
Kicking off May 27 in San Francisco, the 10-date tour will include interactive Vegas-themed pre-concert attractions, including gaming lounges, Elvis impersonators and showgirls.
At least one opening act will be attached to the tour, says Michael McGaw, managing director of national accounts for promoter Clear Channel Entertainment Properties. Local acts in each city might also be involved.
The tour, which runs through June 29 in Atlanta, will also stop in Los Angeles; Phoenix; Houston; Ft. Lauderdale, Fla.; Washington, D.C.; Philadelphia; New York; and Chicago. Venues have not been finalized.
Tickets will go on sale in mid-April and are expected to cost $20-$25.
“Road to Vegas” sponsors are Beaulieu Vineyard and Gibson Guitars. Promotion for the tour, which will include radio, print and viral advertising, will also tout Las Vegas’ large-scale centennial concert, slated for July 2. It is not known what acts will participate in that event, which will take place near the Las Vegas Strip.
Collective Soul is booked by Creative Artists Agency.