Colette Carr, the 22-year-old pop songstress with a penchant for rapping her mind, is preceding her debut album “Skitszo” with a quartet of EPs released in two-month intervals. Her latest single, “Never Gonna Happen,” has been given a stylish throwback clip — and you can watch it before its official premiere on Thursday night (Apr. 4), exclusively on Billboard.com’s Pop Shop:
The Spice Girls poster, hamburger flip-phone and Talkboy recorder all indicate that the “Never Gonna Happen” music video belongs to a different era. In fact, Carr’s latest clip can be directly tied to 1995 — the year “Clueless” hit U.S. theaters. If the shopping montage and yellow plaid didn’t already shout “Cher Horowitz,” the “Clueless” poster on the back of a jean jacket does the trick.
“The best ever is when you get work with your friends,” says Carr. “I had an incredible time working with my homies/producers Martin ‘Cherry Cherry Boom Boom’ Kierszenbaum and Fernando Garibay on ‘Never Gonna Happen,’ and neighbors/directors TalkBoyTV. I think you can feel the positive vibes in the track.”
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Released in March, the “Skitszo: Part 3” EP features “Never Gonna Happen” as well as collaborations with rapper E-40 and Far*East Movement member Kev Nish. The songs on the EP will eventually become part of Carr’s debut full-length, due out July 9 on Cherrytree/Interscope.
“I’m doing the craziest thing I think I can possibly think of, which is making music as fast as I can release it,” Carr told Billboard in February. “It’s been a really insane balancing act. I’ll look back at how unreal it was, but right now I’m like, ‘What’s next?'”
After soaking in the sparkling “Never Gonna Happen” video one more time, click hereto check out Carr’s biggest musical influences — from Led Zeppelin to Suzanne Vega — as part of Pop Shop’s Gimme Five series.