CMT and Horseshoe Casino and Hotel have announced plans for the first ever CMT Crossroads Bar. An extension of CMT’s “Crossroads” series, which pairs country stars with popular artists from other genres, the bar will be located at Horseshoe’s Bossier City, La., casino and will serve as the venue of choice for CMT tapings and events in the area.
The $3.3 million project will encompass 3,300 square feet with a stage, dance floor and 27-foot circular bar. Already under construction, the bar is scheduled to open in the spring of 2008.
“We are committed to offering our customers a variety of entertainment options, and feel that the new CMT Crossroads Bar is an ideal marriage of two brands that have entertainment as a core value,” Kris Hart, VP of brand management for Harrah’s Entertainment, said in a prepared statement. “We are also quite excited about leveraging this valuable relationship at some of our other properties around the country.”
“We believe this collaboration is the perfect opportunity to leverage the power of both brands for a truly unique and authentic entertainment experience,” added Jeff Yapp, executive VP of program enterprises for MTV Networks/CMT.
CMT Crossroads Bar is designed to capture the mood of a honky-tonk or roadhouse bar, with an authentically country décor. Set against dark wood tones and rusted metals, the interior will feature hand-scraped, wide-planked wood floors, and walls plastered with CMT Crossroads memorabilia and hand-drawn graphics. The design includes original artwork, neon signs, suspended hubcap ceilings, a belt buckle display, lights made from recycled traffic lights and LED screens throughout.
Recent CMT “Crossroads” pairings have included Lindsey Buckingham and Little Big Town; Steve Earle and Rosanne Cash; Bonnie Raitt and Lyle Lovett; Bon Jovi and Sugarland; John Fogerty and Keith Urban; Kelly Clarkson and Reba McEntire; and Kenny “Babyface” Edmond and Trisha Yearwood.
CMT Crossroads Bar will feature a variety of local and regional performances. Horseshoe will also partner with local media outlets to host a night of live music each week.
