On May 24, Clear Channel debuted “Stripped,” its new Internet-only concert series, on an initial 125 station Web sites. The first online video concert, available free and on demand, features a five-song performance from John Legend.
The online concert series, announced in March in Billboard Radio Monitor, is part of Clear Channel’s broad vision to embrace the Internet by creating original content to enhance its local station brands.
The 125 stations airing “Stripped” will promote the show on air. Some of the top stations participating include top 40 WHTZ, AC WLTW-FM, and R&B/hip-hop WWPR in New York; adult R&B KHHT and top 40 KIIS in Los Angeles; and top 40 WKSC, adult R&B WVAZ and R&B/hip-hop WGCI in Chicago.
Upcoming “Stripped” sessions planned include performances by Rob Thomas, Gavin DeGraw and Jesse McCartney. All “Stripped” concerts are shot live in New York and Los Angeles.
“Stripped” is produced by Clear Channel’s new online music and radio division, headed by executive VP Evan Harrison, formerly GM of AOL Music. Harrison helped develop Sessions@AOL, which has emerged as one of AOL’s most popular original programming elements.
The company has said such programs as MTV’s “Unplugged” and the music segments of “Saturday Night Live” inspired the webcast.