Clara Mae has been putting in work in the music industry. The Swedish singer-songwriter earned her stripes early on with co-writes for major dance artists like David Guetta and Tiesto. Recently, she teamed with KREAM on the duo’s 2016 hit “Taped Up Heart,” a bright, jumpy single that reached no. 21 on the Hot Dance/Electronic Songs chart.
Today, she stands under her own spotlight on her debut original single “I’m Not Her,” a song that uses the premise of a romantic relationship gone sour to find the importance in personal strength and self confidence.
“The song concept came from breakup conversations during a writing session,” Mae says in a press release, “about first getting over someone you’ve broken up with, and you hearing he’s met someone new. So many questions pop into your head, “What does she look like?… Is she funny?… Is he making the same memories with her as with me?” After a lot of thinking, you realize that she’s nothing like you, and I’m not her.”
The singer says the voyeuristic video was fun to shoot. “Being able to see what you’ve written come to life through film is pretty amazing,” she says. “It’s a fun concept that I’m sure everyone fantasizes about – sneaking into your ex’s house and seeing what they’re up to.”
“I’m Not Her” is the first in a flurry of songs Mae can’t wait to unleash on the world. It’s out on Big Beat/Atlantic Friday (Nov. 10), but you can watch the video in full below, exclusively on Billboard Dance.