Chris Lorenzo will serve as headliner for Monster Energy’s annual Up & Up College Festival series.
Launching in the spring of 2023, the series is meant to function like the Final Four college basketball tournament, with student ambassador teams representing more than 100 U.S. colleges leading marketing and influencer campaigns to rally their school to buy pre-sale tickets (with no date or location) to earn the opportunity to produce a festival with Chris Lorenzo.
The top six schools with the most pre-sale tickets after the 48-hour campaign score the opportunity to collaborate with Up & Up producers to produce a Chris Lorenzo show at a nearby venue. Previous winning schools include the University of Alabama, ASU, CU Boulder, Florida State, LSU, University of Oregon, Penn State, San Jose State and many others.
The Up & Up series has happened annually since 2016 (except in the pandemic years), with previous headliners including Dom Dolla, TroyBoi, Alan Walker and Slushii. UK producer Lorenzo is a mainstay of the underground house scene and scored a pair of hits in 2021 with his take on The Mama & The Papas’ “California Dreamin'” and his edit of J Balvin’s “In Da Getto” along with the 2022 heaters “MAMI” (a collaboration with Swedish artist COBRAH)and “Chromatic.”
“Ever since I started touring North America, the whole college system has been a big part of my journey,” Lorenzo says. “Whether playing unofficial after parties or the official frat shows over the years, I’ve always loved the energy the crowds have. It reminds me of when I started DJing back in the UK. So, to be able to have 70 colleges in America pitch for me to come play and then actually get to play six huge shows will be a lot of fun. I’m excited to see who wins and then come and smash the shows for the fans.”