Chloe and Halle Bailey, the teen duo behind Parkwood Entertainment act Chloe x Halle, just can’t lose. Besides appearing in Beyonce’s Lemonade and announcing that they’ll be opening for the Queen Bey on the European leg of her Formation World Tour, the singer-songwriters also followed up Beyonce and Kendrick Lamar‘s opening BET Awards performance with a dynamite song of their own on Sunday night — and looked amazing doing it.
Billboard spoke exclusively to Beyonce’s personal stylist Zerina Akers and Parkwood Entertainment art director Kwasi Fourdjour, who styled Chloe x Halle for the event. Read on to learn about their process for helping the girls sparkle on the red carpet and onstage.
How did you pull off these looks for the BETs?
Zerina Akers: It was a collaborative effort. I pulled most of the clothes, and we worked together to make sure that the looks were on-brand for the girls and said what we wanted.
Kwasi Fourdjour: It’s great to work with the girls because they’re so experimental and there are so many things they’re trying to communicate. We always say, “What can we do that’s different? What can we do that you don’t see often?”
Let’s start with the red carpet looks. What were Chloe and Halle wearing, and what were you trying to help the girls say?
ZA: Chloe was in a Zaldy dress and Steiger shoes. Halle wore a Zaldy dress as a top over Levi’s Jeans with Off-White booties, and they both wore Messika jewelry. I always like to use young, new talent, because I feel like we see so much of the same thing in fashion and on the red carpet. I thought it was fresh. And pairing Halle’s look with the jeans and boots gave it a little bit of an edge.
KF: It was all about being fearless and exuding confidence. We were actually going back and forth trying to figure out if these should be the performance outfits or the red carpet looks based on what worked with their vibe for the show.
What was the deciding factor in the end?
ZA: There was something really youthful and colorful and fun about the red carpet looks. They weren’t too serious; they weren’t in gowns. They were able to just hang out and experience their first red carpet.
Whereas the pink Gucci was much more, I don’t know — it says something. In the end, Chloe was in a pink Gucci dress with Erickson Beamon jewelry for the performance. Halle wore a Gucci top with Alice + Olivia jeans, a Gucci flower in her hair and Delfina Delettrez earrings. Once Chloe put that dress on, I knew we had to put it onstage. And then Halle tried on the wide-leg pants and just loved them. She felt so comfortable and free.
KF: And it also gave her spunk. With everything we’ve done so far with Chloe x Halle, what they wear is kind of like art — it shows who they are. And I think that that is what’s important, beyond the brands. It’s about them showing young girls, “Yes, you can do this, you can be confident in wearing things that people say you can’t wear. You don’t have to follow the norm.”
How do you create a unified look between the girls’ outfits while also communicating their distinct style?
ZA: It’s really important to me that the girls maintain a sense of individuality. They’re both beautiful girls, but they have very different personalities. You have a 17-year-old that’s turning 18, and then you have this 16-year-old girl. So part of the goal is to allow Chloe to feel like it’s OK to grow up and she doesn’t have to be stuck in an adolescent vibe. With Halle, I like to make sure everything is age-appropriate but that it speaks to her sort of rebellious spirit. And I’m always looking for that middle ground where they can play together, where they’re sisters and friends.