Sorry, Kanye. Beck’s surprise win for album of the year at the 57th annual Grammy Awards (Feb. 8) stirs a big re-entry for the singer-songwriter. His winning set, Morning Phase, vaults back onto the list at No. 39 with 12,000 equivalent-album units earned in the week ending Feb. 8 — up 771 percent — according to Nielsen Music. This is its first week on the chart since the tally dated Sept. 20, 2014. It’s due for an even larger rise in the Feb. 28 issue, following the first full week of impact from the show.
Morning Phase is the first set to win the album of the year Grammy and subsequently re-enter the chart since 2009, when Robert Plant and Alison Krauss’ Raising Sand won the honor. In the sales week that ended on the day of the 2009 ceremony, the album returned to the Billboard 200 at No. 69 (9,000 copies sold, up 286 percent). It then zoomed to No. 2 the following week with 77,000 sold (up 715 percent).
Could Morning Phase stage a similar rise back up the list? A climb back into the top 10 certainly wouldn’t be surprising. (The album debuted and peaked at No. 3 on the Billboard 200 dated March 15, 2014, selling 87,000 copies, but dropped out of the top 10 two weeks later.)
Also on the rise is Sam Smith’s In the Lonely Hour, which is basking in the glow of the artist’s four Grammy wins. The album (bulleting at No. 4 on the Billboard 200 with 86,000 units, up 44 percent) will get a boost on the Billboard 200 from not only traditional album sales but also streaming-equivalent albums and track-equivalent albums. Its new video for “Lay Me Down” is garnering plenty of clicks, while Smith’s prior smash, “Stay With Me,” continues to do big business (thanks in part to its performance on the Grammy telecast with his pal Mary J. Blige).
Possibly standing in the way of both Beck and Smith, however, is a red-hot soundtrack: Fifty Shades of Grey. Sources forecast the multi-artist collection, featuring Beyoncé and Ellie Goulding, to move more than 180,000 equivalent units in the week ending Feb. 15, which will give it a solid shot of opening at No. 1.