The ‘time’ has come Drake and Future’s surprise new album, What a Time to Be Alive — which arrived Sept. 20 after only a day’s notice — is aiming for a No. 1 debut on the Oct. 10 Billboard 200 with a robust first-week figure.
Industry forecasters suggest the album, sold and streaming exclusively through Apple’s services, could move 375,000 equivalent-album units in the week ending Sept. 24, which may make it the third-largest week of 2015.
In the day after the album’s release, all but one of its 11 tracks charted on the real-time Billboard + Twitter Trending 140 chart (and all reached the top 10). Two songs hit No. 1: “Diamonds Dancing” and Drake’s solo cut “30 for 30 Freestyle.”
If What a Time to Be Alive arrives at No. 1 on the Billboard 200, it will give Drake his fifth leader and second chart-topper of 2015. His last four full-length releases have debuted at No. 1.