1989 is off to a monster start. Industry forecasters say the Big Machine set could sell around 1.1 million copies in its first week (ending Nov. 2), marking the first million-selling week since her last album, Red, bowed with 1.2 million in 2012.
1989‘s 1.1 million start would make it the 19th album to sell a million copies in a week since Nielsen SoundScan started tracking sales in 1991. Swift could also become the first act to secure three million-selling frames (with the debuts of 1989, Red and Speak Now).
Sources say 1989 sold more than 600,000 albums in its first day on sale (Oct. 27). According to Apple, it set a preorder record in the U.S. iTunes Store, surpassing One Direction’s 195,000 preorders figure for 2013’s Midnight Memories.
According to Nielsen BDS, 1989’s lead single, “Shake It Off,” has earned 1.3 billion audience impressions through Oct. 28, on all Billboard Hot 100-reporting stations. The smash single is in its second week at No. 1 on Radio Songs.