1989 is off to a monster start. Industry forecasters say the Big Machine set could sell around 1.1 million copies in its first week (ending Nov. 2), marking the first million-selling week since her last album, Red, bowed with 1.2 million in 2012.
1.1 M
1989‘s 1.1 million start would make it the 19th album to sell a million copies in a week since Nielsen SoundScan started tracking sales in 1991. Swift could also become the first act to secure three million-selling frames (with the debuts of 1989, Red and Speak Now).
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600 K
Sources say 1989 sold more than 600,000 albums in its first day on sale (Oct. 27). According to Apple, it set a preorder record in the U.S. iTunes Store, surpassing One Direction’s 195,000 preorders figure for 2013’s Midnight Memories.
1.3 B
According to Nielsen BDS, 1989’s lead single, “Shake It Off,” has earned 1.3 billion audience impressions through Oct. 28, on all Billboard Hot 100-reporting stations. The smash single is in its second week at No. 1 on Radio Songs.