In slightly more than a year after her Billboard Hot 100 chart debut, Iggy Azalea scores her ninth hit with “Trouble,” featuring Jennifer Hudson. The track debuts at No. 67 after its fortunes were aided by a viral video featuring a lip-syncing Sean Hayes.
Actor Hayes (of Will and Grace fame) and his husband Scott Icenogle posted a clip of them miming “Trouble” to the former’s Facebook page on March 26. The video immediately blew up, garnering 31 million views as of April 1.
Hayes’ video undoubtedly helped the sales fortunes of “Trouble.” The song snared its best sales week yet (41,000 downloads in the frame ending March 29, according to Nielsen Music), up a whopping 534 percent.
Radio is still warming to the track, which collected 3.1 million in audience for the week — up 14 percent. The cut is pushed back 36-37 on the Mainstream Top 40 chart, despite a 13 percent gain in plays.