Ella lands her highest charting album in almost 50 years (Photo: Getty Images)
The Billboard 200: Grammys! Grammys!! Grammys!!!:
As detailed yesterday in our usual Wednesday chart story, the 53rd Grammy Awards smiled on the Billboard charts this week. Eight of the top 10’s albums earned gains thanks at least in part to Grammy exposure, including best new artist nominee Mumford & Sons, which hold at No. 2 with “Sigh No More,” selling a career-high 133,000 (up 169%).
The largest positional jump up the list belongs to Grammyperformers Muse, whose best rock album nominated “The Resistance” climbs 112 slots to No. 66 (11,000; up 157%). Lady Gaga‘s “The Fame Monster (EP)” is the list’s third biggest leaper, flying 63 rungs to No. 88 (8,000; up 56%). Lady Gaga was the second performer on the show, singing her new hit “Born This Way,” currently spending its second week at No. 1 on the Billboard Hot 100 (see the Hot 100 moves, below).
— Avett Brothers:
The aforementioned Mumford & Sons performed with Bob Dylan and the Avett Brothers in a tribute to acoustic music towards the end of the Grammy broadcast. The Brothers’ “I and Love and You” makes a handsome rise up the list — moving from No. 62 to No. 42 with 15,000 (up 67%). It’s the album’s second-best sales week and largest since its debut on the list (Oct. 17, 2009; No. 16 with 40,000).
— Ella Fitzgerald:
The legendary jazz diva lands her highest charting album in almost 50 years as a reissue of “Let’s Fall In Love” arrives at No. 80 (8,000). The set was first released in 2002, but didn’t reach a chart until this week, upon Starbucks’ promotion of the album in its stores nationwide. Fitzgerald last went higher on the Billboard 200 with “Ella and Basie!” (with Count Basie) in 1963 when it peaked at No. 69.
— Cut /// Copy: The act’s “Zonoscope” has the Billboard 200’s largest fall this week, slipping 104 slots to No. 150 in its second week (5,000; down 60%). The album has already spent one more frame on the list than its last set: 2008’s “In Ghost Colors” spent a solitary stanza on the chart, debuting and peaking at No. 167 with 4,000 on May 3, 2008.
The Billboard Hot 100:
— Lady Gaga:
A week after the Billboard Hot 100 welcomed Lady Gaga’s “Born This Way” as the 1,000th No. 1 in its storied history in grand fashion, the chart-topping counter remains frozen at that milestone number, as “Born” refuses to relinquish its standing to the many Grammy Awards-fueled contenders that leap up the list.
“Born” improves upon its opening-week sales frame, shifting 509,000 downloads (up 14%), according to Nielsen SoundScan. As reported yesterday, the sum marks the fourth-largest for any digital track. The song is also the first No. 1-debuting title on Hot Digital Songs to post an increase in its second week since Beyonce’s “Single Ladies (Put a Ring on It)” in December 2008.
On Hot 100 Airplay, “Born” bumps up two places from its record-setting No. 6 debut with a 7% increase to 84 million audience impressions, per Nielsen BDS. That single-digit percentage gain might not seem like much when comparing this week’s seven-day cycle to last week’s five-day sum, but considering how frequently the track was played upon its debut – some stations spun it multiple times an hour — a gain at all after such a heralded launch is impressive.
— Cee Lo Green’s Grammy High:
Lady Gaga’s “Born This Way” leads an all-Grammy Awards performance-fueled top five on Hot Digital Songs, as each of the tracks were featured on CBS’ broadcast of the 53rd annual gala Feb. 13. The festivities’ main beneficiary is Cee Lo Green, whose raucous rendition of “F**k You (Forget You),” with guest vocals by Gwyneth Paltrow and a backing band of Muppets, spurs a 178% gain for the track to 412,000 downloads and the No. 2 standing on the digital sales tally.
The song’s improvement is enough to earn the title the Greatest Gainer/Digital award on the Hot 100, where it jumps 7-2. It also claims the Greatest Gainer/Airplay tag, as its radio resurgence continues with a 19-14 leap on Hot 100 Airplay (up 22% to 62.6 million in audience).
— Dr. Dre’s Grammy Day:
Dr. Dre’s long-awaited return to the broadcast stage prompts a 14-3 reversal on Hot Digital Songs and a more dramatic 32-4 Hot 100 scamper, as “I Need a Doctor,” featuring Eminem and Skylar Grey, shifts 283,000 downloads (up 172%). Two weeks ago, the song started at No. 1 on Digital Songs and No. 5 on the Hot 100 before exhibiting expected sharp second-week declines last week.
— Justin Bieber and Bruno Mars also benefit:
Justin Bieber’s energetic Grammy Awards turn on “Never Say Never” propels the song 12-4 on Digital Songs (199,000 downloads, up 67%) and 25-8 on the Hot 100. Of his now-16 Hot 100 hits — he also debuts at No. 74 with “Born to Be Somebody” — “Never” is, surprisingly, only the second top 10 for the newly-shorn singer.
The artist who opens atop this week’s Billboard 200 album chart previously traversed the upper tier only with “Baby” (No. 5) a year ago this month. Bruno Mars’ “Grenade,” performed in classic R&B fashion by the singer on the broadcast, rebounds 8-5 on Digital Songs (180,000, up 25%) and holds at No. 3 on the Hot 100.
— Mumford & Sons Soar:
“Little Lion Man” re-enters the Hot 100 at No. 45 in its 22nd week on the list, besting its prior peak of No. 61 achieved in November. The Grammy effect not only bumps the band’s former No. 1 Alternative Songs track 58-36 on Hot Digital Songs (71,000, up 59%), but it also lifts the act’s current top 10 Alternative Songs hit, “The Cave,” 68-11 on the digital tally (120,000, up 205%) after the band performed the song on the Grammy stage. On the Hot 100, “The Cave” catapults 68-27.
— Katy Perry & Kanye West:
Katy Perry’s “E.T.,” which appeared on the list for a week in September as a “Teenage Dream” preview cut, returns at No. 28 after having been anointed the fourth radio single from the Grammy-nominated set. Assisting its re-entry is the new single version featuring Kanye West, which sells 110,000 downloads in its first week of release, accounting for 92% of the title’s overall digital sum (No. 12 on Digital Songs).