Just one week after Kirko Bangz earned his first top 10 on Billboard’s R&B/Hip-Hop Songs chart with “Drank In My Cup” in its 31st week, marking the lengthiest rise to the top tier for a rap song since 2009, newbie LoveRance’s “UP!,” featuring IamSu and Skipper, or, in its newer version, 50 Cent, shoots 15-9 in its 29th week.
The song soars with a 28% increase to 18 million audience impressions, according to Nielsen BDS.
“UP!” debuted at No. 96 on June 11, 2011, and reached No. 70 in an original 19-week chart run. After ranking at No. 95 on the Oct. 29, 2011, chart, the song didn’t reappear until Feb. 4. Before the re-entry, “UP!” was being promoted independently until LoveRance was signed to Interscope. Once he was signed, the song was then promoted with the addition of 50 Cent as a featured act. Armed with Interscope’s promotional force, the song accelerated its ascent to the top 10.
(How best to describe LoveRance? Well, according to his tumblr page: “Artist, poet, college student, promoter, home wrecker, porn star, buns watcher, party starter (and) all-around cool kid.”)
As for Bangz’s “Drank In My Cup” this week, the little song that could is still on the rise, shifting 10-8, advancing by 12% to 18 million.
The top half of the R&B/Hip-Hop Songs top 10, meanwhile, remains static. Beyoncé‘s “Love on Top” keeps the top spot for a fifth consecutive week with 35 million in audience (down 2%). Drake‘s “The Motto,” featuring Lil Wayne, holds at No. 2; Chris Brown‘s “Strip,” featuring Kevin K-MAC McCall, keeps the No. 3 position; Rihanna‘s “Birthday Cake,” featuring Brown, again ranks at No. 4 (25 million, up 8%); and, Wale‘s “Lotus Flower Bomb,” featuring Miguel, repeats at No. 5.
Usher‘s “Climax” rises 8-6 on R&B/Hip-Hop Songs with a 14% jump to 21 million audience impressions. At six weeks each, “”Birthday Cake” and “Cilmax” are by far the youngest songs in the top 10. Next newest (14 chart weeks) is Trey Songz‘s “Sex Ain’t Better Than Love,” which slips 6-7.
Below “Drank In My Cup” and “UP!,” Tyga‘s No. 5-peaking “Rack City” drops 7-10.
Dropping 1-5, Drake’s sophomore set had never sat in any chair below No. 3 since its December chart debut (18 weeks ago). The album descends as colorful alternative/hip-hop collective Odd Future bows at No. 1 with “The OF Tape Vol. 2.” The set, which sold 41,000 in its first week, according to Nielsen SoundScan, is the debut studio album for the group (although it is a sequel to its debut mixtape; “Vol. 2” is its first set to be sold in stores).
Melanie Fiona shows off her sophomore effort, “The MF Life,” which opens at No. 2 (34,000). The runner-up start tops that of her debut, “The Bridge,” which debuted and peaked at No. 4 in 2009. That set has sold 354,000 to date. “4 AM,” the first single from “Life,” ranks at No. 11 on R&B/Hip-Hop Songs.
The release of Diggy‘s debut album, “The Unexpected Arrival,” rounds out the trio of entrances atop R&B/Hip-Hop Albums. The rapper’s long-awaited set (21,000) includes the singles “Copy, Paste,” which peaked at No. 24 on R&B/Hip-Hop Songs, and current single “Do It Like You,” featuring Jeremih. The latter song is at No. 18 on R&B/Hip-Hop Songs (after reaching No. 11).
Multiple Greatest Gainer/Airplay achievements for “Birthday Cake” in recent weeks on R&B/Hip-Hop Songs are surely spurring album sales for Rihanna. Although it drops 3-4, “Talk That Talk” bullets at No. 4 on R&B/Hip-Hop Albums with Greatest Gainer honors (19,000, up 9%) in its 18th chart week.