What does summer mean to you? For Chantel Jeffries and Jeremih, it’s about women in bikinis and pool parties with water guns, bubble machines and giant flamingo floaties. It’s about high heels and slinky dresses, and renting out vacation houses with your friends. So, that’s what you get in the music video for “Chase The Summer,” the YouTube-personality and producer/DJ’s sun-kissed single featuring the silky-voiced R&B favorite.
But simply watching everyone have fun in the sun isn’t enough, so Jeffries teamed with fashion e-retailer superdown to create her own collection of seasonal looks. Yes, those bathing suits, dresses and heels are available for purchase, and you can start dropping dollars just by clicking the little icon in the top right of the video which activates a “shop this scene” feature.
“We wanted to find a way to highlight and merge Chantel’s brand power with her music,” Jeffries’ manager Alexis Fleischer is quoted in a press release. “Creating the first shoppable music video experience seemed like a natural way to accomplish that — and speaks to Chantel’s trailblazing nature. Going forward, this concept can change the way artists and brands work together on a visual content basis.”
Jeffries’ superdown line is available for perusal and purchase now. “Chase The Summer” is out now on 10:22 pm/Capitol Records.
Watch the fun-filled fashion show via the official music video below.