CEO, Crowd Surf
Back during Backstreet Boys’ original pop reign in the ’90s, Cassie Petrey showed her super-fandom by starting a 10,000-subscriber fanzine and following the act to far-off locales like Norway. But as she prepared to launch her own music business career, she noticed a gap between her passion and what the industry would support. “There just wasn’t a higher-level job that revolved around connecting artists with their fans,” she says. So in 2007 at the age of 21, she co-founded Crowd Surf, an agency that uses social media to forge deeper artist-audience relationships through release-week campaigns, exclusive content and direct access. Now, Crowd Surf under Petrey, 25, manages social profiles with a combined footprint of more than 100 million fans, by its estimate, for such acts as Britney Spears, the Black Eyed Peas and Keri Hilson.
Quote: “I’m not sure if this or being serenaded by a Backstreet Boy is the most exciting thing to happen to me this year!”
Spotify List: Crowd Surf Dance Party