For Candie’s latest trick, the brand enlisted the talents of pop star Carly Rae Jepsen. The singer stars in the shoe label’s Fall 2013 campaign.
The ads feature a day in the life of Jepsen showcasing her in recording in studio, writing music and performing on stage, all while rocking frilly and adorable fashions.
“I think, for me, the highlight of the shoot is kind of the girly moments. Like when I get to wear the dresses and things that are sometimes a little out of my comfort zone, but it’s really fun to play with,” the singer explained.
From a blue lace dress paired with a black leather jacket to denim shorts and sandals, The “Call Me Maybe” songstress rocks an array of girly and cute styles in the campaign.
Related
“I love the way they combine it with leather jackets and combat boots,” Jepsen says. “So that if you aren’t totally a girly-girl you still got that edge.”
Carly will also star in a commercial for Candie’s that will debut during the 2013 Teen Choice awards on August 11.
During the premier of the commercial, Carly offers viewers a chance to snatch up Candie’s fall line in an exclusive live flash sale throughout the awards show.