Cardi B and Offset are coming to the 2019 Brilliant Minds Conference as ambassadors of wearable-technology maker MUZIK, it was announced on Thursday (April 25). The artists, along with MUZIK founder Jason Hardi, will take part in a panel entitled “Where Culture Meets Technology,” which will cover “the convergence and showcasing the impact that hardware, software and new innovations are having on today’s society.”
Offset and Cardi B are celebrity shareholders and partners to MUZIK.
“Brilliant Minds offers the perfect platform to showcase MUZIK to the global leaders and innovators of our time,” said Hardi in a statement. “It’s a forum where culture, technology and entertainment unite and aligns perfectly with our mission to connect the world in new and impactful ways. I’m excited to participate as a speaker for the first time alongside Cardi B and Offset.”
Founded in 2012, MUZIK specializes in what the company bills as the “smartphone of headphones” — a line of bluetooth-connected devices that allow users to connect to Spotify playlists, share songs on social media, listen to news and enable voice commands, among other functions.
“I was on Twitter and Instagram before I started rapping,” said Cardi B in a statement. “I was using my social media to build a business. I’m now a mother first, shaping the future for my daughter. I’m getting into the game of investing and creating products that will empower people. That’s what MUZIK represents.“
Added Offset, “I’m excited to represent MUZIK at Brilliant Minds. Jason built a game-changing product that represents the convergence of music and technology. These days, I’m looking out for my family and building a legacy. I couldn’t think of a better company to be a part of.”
Co-founded in 2015 by Spotify CEO Daniel Ek, the Brilliant Minds Conference is billed as a “change and creativity symposium” whose stated aim is to “support creative individuals with transformative ideas and bring diverse sets of people together at the nexus of humanity, art and technology to make impact and drive culture.”
This year’s iteration, which will again be held in Stockholm, Sweden, runs from June 13-15. Other bold-faced names scheduled to appear include former President Barack Obama, actor Forest Whitaker, fashion designer Diane von Furstenberg, Snap founder and CEO Evan Spiegel and actress and GOOP founder Gwyneth Paltrow. Participants from Uber, Vogue, YouTube, Twitter, Google, Spotify, Alphabet, Harvard University, Basel Art Fair, Maker Studios and Charity Water are also slated to attend.