Brooklyn independent label Captured Tracks has announced Omnian Music Group, a new label group created by label owner and founder Mike Sniper. OMG aims to grow Captured Tracks’ imprints Body Double and Fantasy Memory, as well as their partnership with New Zealand’s Flying Nun. Additionally, OMG will incorporate into its structure the pre-existing labels Seattle’s Couple Skate and New York’s Squirrel Thing, and entirely new label Sinderlyn.
Sniper tells Billboard there were a few reasons behind his decision to launch OMG. “One was that Captured Tracks could move steadily along, growing organically, and become a larger label, or I could expand the breadth of what I want to do with music in general,” he says. “While Captured Tracks is growing in general, this was a way for me to work with more artists, do more things, hire more staff — not burden [the label] by tying 25 more artists to it, doing 50 million more projects with it. I’m interested in having more companies to oversee.”
He adds that OMG is modeled after London’s Beggars Group, the independent label conglomerate that includes 4AD, Matador Records, Rough Trade Records, and XL Recordings, but at this point it’s “the minor leagues.” “We’re trying to grow these other labels that I want to say are sister labels,” Sniper says.
Each of OMG’s divisions has a different focus: Body Double is reissue-specific, while Fantasy Memory traffics in more avant-garde artists. Flying Nun, home to acts like the Clean and the Verlaines, partnered with Captured Tracks in early 2013 to put out a series of reissues from the label’s extensive catalog. Squirrel Thing and Couple Skate will retain their staff and structure to preserve each of their aesthetics. As for Sinderlyn, the first new label under OMG, “the mantra of Sinderlyn is that there is no mantra,” according to a statement — releases will include more seven-inches and EPs than Captured Tracks, and the style of music will be more varied.
To accommodate these additional divisions, Captured Tracks has moved into a larger office a few blocks down from its old one in Greenpoint, which is now solely its retail store. The label will also retain its shipping space in the same general area, though Sniper eventually hopes to open a warehouse and a recording studio upstate. “That’s the two-year plan, one-year plan if the stars align,” he says.