The Grammy Awards sales afterglow is burning brightly, with Amy Winehouse’s “Back to Black,” Herbie Hancock’s “River: The Joni Letters” and the official “2008 Grammy Nominees” album resonating with buyers the week after the awards show.
“Black” jumped 24-2 on the Billboard 200, selling 115,000 copies, almost a 370% jump from the prior week, while the Grammy nominees album saw a 40% gain to No. 4 on strength of 72,000 in sales.
The biggest percentage jump, however, went to Hancock’s “River,” which leapt an astonishing 967% to round out the top five. The album of the year winner moved 54,000 copies.
“I think when you win album of the year, you always get some kind of significant jump,” says Bruce Resnikoff, president/CEO of Universal Music Enterprises, Verve’s parent company. “But what really happened here is that the retail world saw it as a great jazz album, and now it’s being promoted much more effectively as a wonderful album, instead of being pigeonholed.”
Also holding strong was Alicia Keys’ “As I Am,” which remained at No. 3, but tallied a 36% increase in sales to 109,000 this week.
Click here to read the full story, including information on digital sales of songs performed during the Grammys and which artists saw a rise on the charts following the Feb. 10 ceremony.