Earbits-Powered Radio Station Debuts at SFGate
— Internet radio startup (Business Insider)
Did Spotify’s Partners Pay $1 Million for Display Advertising?
— A report claims that Spotify launch partners paid $1 million for display advertising on the platform and a large chunk of Spotify Free invites to pass along to consumers. As we already knew, the brands involved with the launch include Coca-Cola, Motorola and Chevrolet. And as I have pointed out, launch partners were a key element in Spotify’s product rollout, which generated significant online buzz and was covered by many mainstream media outlets. The one thing we know for sure is that Spotify was able to attract premium brands to its U.S. launch. That’s an encouraging sign. The better the brands, the more valuable the sponsorships, the more value is returned to artists and rights holders and the most feasible the company’s business model. ( MetronomeReview)
Sir Mix-A-Lot Facebook Game Gets Back
— On the list of Seattle’s 14 hot digital startups by Business Insider’s Matt Rosoff (a former Billboard.biz contributor, by the way) is one company with any direct ties to music: Giant Thinkwell. Rosoff writes that the graduate of the Tech Stars startup incubator is getting a lot of buzz for its Facebook game featuring rapper (and Seattle native) Sir Mix-A-Lot. “Mix-N-Match With Sir Mix-A-Lot” asks players to answer questions the way they think Sir Mix-A-Lot would answer them. After a round of questions, players are asked the answers of their Facebook friends who have played the game.
Giant Thinkwell describes itself as a “next-generation entertainment platform for celebrities to build, engage with, and have more fun with fans online.”
( Business Insider)