Each Friday, Billboard presents “Bubbling Under,” a weekly look at new and noteworthy acts making their way toward Billboard chart success. Up this week: Rumer, Diamond Rings, High Valley, BeatKing.
After her retro-sounding debut album Seasons of My Soul reached No. 46 on the Billboard 200 in February, British singer/songwriter Rumer returned with Boys Don’t Cry, a covers set of ’70s songs penned by male writers. The latter set’s “Sara Smile” (RRP), an update of Hall & Oates’ 1976 smash, is approaching the Adult Contemporary chart, with WRSA Huntsville, Ala., leading with 23 plays in the Aug. 27-Sept. 2 tracking week, according to Nielsen BDS. “I love finding old songs and polishing them up,” Rumer told Billboard earlier this year. “It’s about passion for other people’s work.”
With striking visuals that match the synth-pop hooks of his music, one-man act Diamond Rings (aka, John O’Regan) – who echoes vintage Depeche Mode – is prepping the release of his second Astralwerks album, Free Dimensional (due Oct. 22). Diamond Rings’ current single, “I’m Just Me,” is percolating under the Dance/Club Play Songs chart and is certain to be featured when his tour with Stars starts on Sept. 20. His solo tour launches on Oct. 14.
Sibling trio High Valley closes in on Country Songs, as “Love You for a Long Time” sports spins at 31 of the 125 stations monitored by BDS for the chart. Brothers Brad, Bryan and Curtis Rempel were raised in a Mennonite settlement in Canada and enlisted fellow Alberta native Paul Brandt to co-produce their third album, Love Is a Long Road, released in Canada June 12; a U.S. release date is pending. The single is being worked to U.S. country stations by Phil Vassar’s Rodeowave label.
(*Language in video not appropriate for all audiences)
BeatKing’s “U Ain’t Bout That Life” (C3) continues to gain traction below R&B/Hip-Hop Songs. The track previews his highly anticipated mixtape, to be hosted by DJ Drama, DJ Scream and Go DJ Alo. KBXX Houston played the song the most in the chart’s tracking period (30 times), according to BDS.