On Monday (Sept. 24), the chart-topping septet will attend the launch ceremony at the UN headquarters in New York for Generation Unlimited, a global partnership by the United Nations Children’s Fund (UNICEF). The 73rd Session of the UN General Assembly kicks off on Tuesday (Sept. 25).
UNICEF will work with a diverse group of partners for the Generation Unlimited program, which is “dedicated to increasing opportunities and investments for children and young people aged 10 to 24,” according to the UN organization’s website. It will “expand support for young people as they transition from adolescence to adulthood.” Currently, UNICEF primarily focuses on those between the ages of 10 to 18.
BTS is set to present a three-minute speech, reports the Korea Herald. High-profile diplomats and heads of state including UN Secretary-General Antonio Guterres, Executive Director of UNICEF Henrietta Fore, and South Korea’s first lady Kim Jung-sook are expected to be in attendance.
BTS is the first K-pop act to speak at the UN. They made history earlier this year as the first-ever Korean act to top the Billboard 200 with their May-release Love Yourself: Tear, and they returned to No. 1 with August’s Love Yourself: Answer.
Last year, BTS joined with the Korean Committee for UNICEF in an anti-violence campaign dubbed Love Myself. A portion of the income from the physical album sales of BTS’ Love Yourself series is donated to the cause. Currently, the Love Myself website reports that the accumulated funds towards the cause are 1,154,593,599 South Korean Won, around $1.03 million.
While in New York, BTS will film with Good Morning America and The Tonight Show Starring Jimmy Fallon.
The appearances precedes the group’s first two Tri-State Area concerts at New Jersey’s Prudential Center on Sept. 28 and 29. They’ll also hold a historic show at New York City’s Citi Field in Queens on Oct. 6, the first-ever stadium-sized show held by a Korean group.