BTS has teamed up with UNICEF on a campaign to end bullying in schools called #ENDviolence. “Our Love MYSELF campaign is all about encouraging every young person to find the love from within themselves & spreading that love to others,” the band wrote in a tweet announcing the team-up, which features a video scored by the K-pop superstar’s single “Answer: Love Myself.”
“We want everyone to take part in ending violence by sharing love & kindness,” the continued.
“Our LOVE MYSELF campaign is all about encouraging every young person to find the love from within themselves & spreading that love to others. We want everyone to take part in ending violence by sharing love & kindness” @bts_twt #ENDviolence #BTSLoveMyself https://t.co/1DUa7FyKbH
— UNICEF (@UNICEF) July 30, 2019
The video features the members of the band in a bleak room gathering around a glowing portal filled with water as they watch images of teenagers being chased, beaten up and bullied. They then pluck a glowing stone from the pool as the song kicks in and their hands transfer a warming heart light into the teens’ chests, brining them joy and hope. The clip ends with the band sitting in a line with their arms around each other and the message: “Choose respect. Choose support. Choose kindness… Brighten someone’s day with a kind note – online or IRL. Share the note using #ENDviolence.”
The UNICEF project dovetails with BTS’ own Love Myself campaign, which aims to curb violence against teens; so far the #BTSLoveMyself hashtag has been shared 10,463,503 times. “School is often the place where many of us meet our best friends,” UNICEF says of the campaign in a statement. “Yet, with one in three students aged 13-15 experiencing bullying, for many young people school can be tough. That’s why BTS are calling on young people to brighten someone’s day with kindness, as part of UNICEF’s campaign to #ENDviolence in and around schools. Join us! Leave a kind note for someone, either in real life or on the internet, and share it for others to see. By choosing respect, support and kindness, we can make our communities safe and supportive.”
Click here to read a youth manifesto for ending violence in schools.
Watch the video below.