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Their all-too-brief appearance (if you ask us) comes towards the end of Samsung’s new commercial, which features creators like RuPaul’s Drag Race Season 8 winner Bob the Drag Queen, and TikTok creators Olive Mannella and Sean Sotaridona, paying tribute to their moms, while lip syncing to the Missy Elliott track, “Mommy.”
The new spot was released to promote the Samsung Galaxy S21 phone, and the phone’s ability to shoot 8K video through its multi-lens camera.
This is the latest Samsung campaign that BTS have participated in. The global brand ambassadors for Samsung debuted their own commercial for the Galaxy S21 Ultra smartphone during their MTV Unplugged special back in February. The commercial featured BTS’ hit song, “Life Goes On” playing in the background, while the guys took turns snapping footage on their Galaxy S21 Ultra phones.
BTS and Samsung first teamed up in 2020, to launch the Galaxy S20+ 5G and Galaxy Buds+ BTS Editions, which feature the band’s logo and purple heart iconography, among other BTS-inspired themes. As of this writing the BTS Edition wireless earbuds are still available for $199.99 at Samsung.com.