On Wednesday (July 5), BTS revealed they’re taking a step forward with a new brand identity: “Beyond the Scene.”
The new terminology was announced in a short video that included new logos for the K-pop boy band and its ARMY fandom. While BTS did not explicitly state that this meant a name change for the group, it has been interpreted that way by social media users and several news outlets. Until now, BTS had referred to the English meaning of the name “Bulletproof Boyscouts.”
So what do you think of the new identity? Love it, hate it, not sure yet? Weigh in with the poll below.
