The “Serendipity” clip is a short two-and-a-half minute-long music video focusing on the BTS member as he sings a contemplative alt R&B love song amidst a variety of light and airy sets. The song contained lyrics written by Rap Monster.
According to BTS’ reps, Jimin’s trailer will be the only solo one for Love Yourself: Her, following in the line of members Rap Monster, Suga, and J-Hope featuring in comeback trailers for previous albums. Since announcing the Love Yourself project last month, BTS has released a variety of videos and images relating to the album’s thematic content.
Following the release of the comeback trailer, both “Serendipity” and “Jimin” trended worldwide, and the BTS member wrote a message of thanks to the band’s loyal fan army, fittingly known as ARMY, for their show of support.
“Serendipity is available for the public,” Jimin wrote through BTS’ official Twitter account. “Did you hear? I worked hard on it so please enjoy. Please expect a lot from our album too.”
— ????? (@BTS_twt) September 4, 2017
According to BTS’ label Big Hit Entertainment, there were over 1.05 million copies of Love Yourself: Her pre-ordered as of last Thursday. The new album will be the septet’s first release since winning a BBMA in May, the first ever for a Korean boy band.