Shot in black and white, the 15-second spot features RM, Jin, SUGA, j-hope, Jimin, V, and Jung Kook, with their song “Life Goes On” as the soundbed.
The lads are captured in the smartphone’s 8K video footage, and they’re framed with the tagline, “Made for the epic in everyday.”
The ad aired during the BTS’ 30-minute MTV Unplugged special, which went live 9pm ET. Watch it below.
The commercial is the latest in an ongoing partnership, which has seen BTS join forces for a holiday campaign, launch the Galaxy S20+ 5G and Galaxy Buds: BTS Edition, and the tech giant has embraced BTS’ logo and purple heart in its artwork.
BTS is arguably the biggest pop band on the planet right now. They’re nominated for best pop duo/group performance for the 63rd Grammy Awards, and they’ve already be rewarded with Billboard Music Awards, American Music Awards, MTV Video Music Awards and No. 1s on both the Billboard 200 and Hot 100 charts.