One of the world’s most popular beverages tapped one of the world’s most popular boy bands as its latest spokesmen, the South Korean unit of Coca-Cola announced on Monday.
According to Yonhap, Coca-Cola Beverage Co., the South Korean arm of the company, will begin to feature BTS as promotional ambassadors in June, just ahead of the 2018 FIFA World Cup in Russia. Coca-Cola has been an official sponsor of the event since 1978.
The sponsorship was announced just weeks before BTS releases their highly anticipated Love Yourself: Tear album on May 18. They will perform at the Billboard Music Awards on May 20, where they are once again nominated for the top social artist award — the prize they won last year.
Coca-Cola Beverage Co. regularly works with K-pop stars to promote its beverages. At the moment, girl group Blackpink are serving as representatives of Sprite, and Somi, formerly of I.O.I, is a model for Fanta.
With a highly dedicated fanbase, BTS has become one of the world’s most buzzed-about boy bands of this generation. The Coca-Cola deal follows the group becoming representatives of companies, including Line. They are also getting the video game treatment later this year.