When Brazilian pop star Anitta released the video for her single “Bang,” she started a new era in her career, making history in Brazilian pop because of the video visuals, inspired in HQ. It didn’t take long before people found out who was responsible for directing and editing the video: Brazilian Bruno Ilogti. Check out the innovative video below.
After that, Bruno worked with Anitta on four more videos, not only helping her with the first major steps on her international career, but also paving his own path.
Recently, he’s worked with Fergie on four videos from her long-awaited new album, <a href=”/articles/columns/pop/7941966/fergie-new-album-double-dutchess-release-date-track-list-songs”>Double Dutchess</a>, set to be released Friday (Sept. 22), including <a href=”/articles/columns/pop/7964660/fergie-nicki-minaj-you-already-know-video”>”You Already Know”</a> featuring Nicki Minaj. Watch below.
With a long list of projects on advertising campaigns and fashion, Ilogti was the first Brazilian to direct a Valentino campaign.
Bruno Ilogti talks to Billboard Brazil:
To start off, I’d like to know a little bit more about the beginning of your career.
I studied advertising and marketing. I’ve always loved audiovisual. I bought a camera and started editing projects at home, decided to learn how to edit. I’ve never stopped ever since, but I feel like it was vocation. I’ve always liked to write, as well, so it helped in the creation process.
You’ve worked in the fashion industry before. What’s the difference between shooting these campaigns and shooting music videos?
I think fashion and music communicate a lot through audiovisual because a huge part of a fashion film comes from the soundtrack and the editing. It must be very well thought to be as relevant as a picture, the main media for fashion.
We first heard about you when you started working with Anitta. How did you meet? Will you be working with her on the new project, CheckMate?
I have a long history of videos with Anitta. We started with “Bang” and made other four videos together (“Essa Mina É Louca,” “Cravo E Canela,” “Paradinha” and “Sua Cara”). We have very strong professional synergy; I think that’s where the success comes from. About her new project, we haven’t talked about it yet. I feel like it’s amazing and important for an artist to have another approach for a body of work.
You’ve also worked with Fergie on her new project, based on visual experiences. What was it like?
Fergie is a complete professional. Besides being focused and talented, she’s also a perfectionist and super sensitive. She worries a lot about the crew and everyone she works with. You realize it’s genuine, the respect and effort she puts into her work — that’s what I find most admirable about her as a person.
Besides releasing Fergie videos, what other projects are you working on for 2017?
There are some projects on the beauty and fashion area, and my first fictional short. I focused on music a lot in the first half, so I wanted to balance it with other interests of mine.
What artist has the personality and looks you’d like to direct?
I’ve always admired Lana Del Rey. I think she has a very strong personality in music. Her visuals attract me a lot as well.
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