Anderson Merchandisers has enlisted Nashville-based Lyric Street Records to promote to radio a new project Garth Brooks is recording exclusively for Wal-Mart.
“Good Ride Cowboy,” Brooks’ tribute to the late Chris LeDoux, has been chosen as the first single. It will be digitally distributed to country radio stations tomorrow (Oct. 6) at 9 a.m.
Anderson Merchandisers CEO Charlie Anderson says the song “symbolizes the project, which is about love and honesty. It’s up-beat, fun, sincere and everything you want music to be.”
“To say that we are excited about working this Garth single at radio would be an understatement,” said Lyric Street president Randy Goodman in a statement. “It’s a testament to the Lyric Street Records staff that Anderson came to us with this opportunity and we look forward to working with our partners at radio.”
Brooks has not had a new single on the radio since 2003.
He recently signed a multi-year, exclusive pact with Wal-Mart, making the retailer and its Sam’s Clubs and walmart.com outlets the only places where his music will be commercially available (Billboard.biz, Aug. 19). Although neither Brooks nor Wal-Mart has commented on the first arrival under the pact, industry sources say that it will be a multiple-disc box set including previously unreleased material. The set will street in late fall.