Los Angeles, it’s almost time to get in “The Zone” for Britney Spears‘ immersive pop-up experience.
Before the highly anticipated exhibit opens, Billboard‘s Tetris Kelly stopped by The Zone to take part in all things Britney. He strutted down the halls of Britney High from the “…Baby One More Time” video (complete with banners celebrating her Billboard chart accomplishments!) before sitting onboard the “Toxic” airplane for a photo opp and putting on a ringleader costume to relive 2008’s “Circus.”
Will Brit herself possibly make an appearance at some point? “She absolutely will,” The Zone’s creator Jeff Delson tells Kelly. “She’s so excited about it, she gave us her blessing, she donated her costumes to us. She loves her fans and really wants them to step in her world as well.”
The 30,000-square-foot pop-up will open on the corner of Fairfax and West Third Street in Los Angeles from 10 a.m. to 10 p.m. PT, six days a week, beginning Friday. Tickets are available at BritneyTheZone.com.