As the Mar. 29 release of Britney Spears’ “Femme Fatale” draws near, the singer is about to be all over television screens.
According a press release posted today (Mar. 17) on her website, the singer will appear on “Good Morning America” and “Ellen” during the album’s release week, and soon she will film the “Till the World Ends” video.
For the video for second single “Till the World Ends,” which currently sits at No. 9 on the Billboard Hot 100, Spears will pair with Norwegian director Ray Kay (who has worked with Beyonce and Justin Bieber, among others). The video, which Spears is currently in rehearsals for, will be shot in Los Angeles and does not yet have a premiere date.
Spears’ much-hyped “Good Morning America” appearance will see the singer performing from San Francisco’s historic Castro district — a location imbued with LGBT roots. To accommodate for the location’s time difference and other logistics, the “GMA” concert will be pre-taped on Mar. 27 — two days before it airs on “Femme Fatale’s” release date.
Video: Britney’s “GMA” Concert Announcement
Also taking place on Mar. 29 is a Britney Spears takeover day on MTV. The release mentions multiple appearances on “The Ellen Degeneres Show” during week of release, but firm dates have not yet been announced. The singer will also appear at the Nickelodeon’s Kid’s Choice Awards on Apr. 2, though details surrounding the appearance have not been revealed.
On the topic of “Femme Fatale,” Spears recently told Rolling Stone: “I wanted to make a fresh-sounding album for the clubs or something that you play in your car when you’re going out at night that gets you excited but I wanted it to sound different from everything else out right now.”
Discussing the album’s co-executive producers, Dr. Luke and Max Martin, Spears described their relationship as “a total bromance.” Spears added that she’s currently listening to a lot of Adele and Robyn, and that she has “always wanted to do a song” with “Femme Fatale” collaborator (and Black Eyed Peas leader) will.i.am.