EMI Music has made a number of appointments to its synchronization and brand partnerships teams for the U.K. and Europe.
Bob Workman has been appointed senior director, brand partnerships Europe. He joined EMI last month from music agency Spin Music where he was a director, bringing together brands such as Procter & Gamble, Coca-Cola and News International with the music and wider entertainment industry. His previous roles include marketing director of Gut Records.
Hannah Partridge has been appointed brand partnerships manager (U.K.). She will join EMI in May from integrated marketing agency BD Ntwk, where she was the senior account director for Coca-Cola GB, responsible for overseeing all of Coke’s music marketing activities including its recent iTunes partnership and Mycokemusic.com.
Meanwhile, EMI Music’s synchronization team in the U.K. has been expanded to eight people and divided into two areas. Hywel Evans, director of synchronization (U.K.), is responsible for negotiating commercial terms for the licensing of EMI’s music. Rich Robinson, director of synchronization creative (U.K.), will focus on proactively pitching EMI’s repertoire to ad agencies, film, TV and gaming companies.
The new appointments will report to Rafael McDonnell, VP of brand partnerships, licensing and synchronization Europe.
“Our ability to grow and drive new revenues in brand partnerships, licensing and synchronization, is dependent on us having people in place with the skills and understanding of how to operate in these complex and competitive areas,” he said in a statement. “These changes and key appointments will enable us to deliver great service for both our customers and EMI’s artists.”