U.K. dance/pop/R&B singer/songwriter Craig David arrives on these shores as quite the European success story. Since its release last summer overseas, Born to Do It has sold more than 4 million copies, thanks to such singles as “Fill Me In” and “7 Days” debuting at No. 1, a sold-out European tour, and numerous awards. Now the time has arrived for David to infiltrate the U.S. market—will he be this year’s Dido or Robbie Williams? Time will tell, but the set’s first single, the gorgeous “Fill Me In”—which intertwines kinetic beats and lush textures that wouldn’t sound out of place on a Seal recording—is off to a fine start. Other high points on Born to Do It include the lyrically savvy “Can’t Be Messing ‘Round,” the hip-hop-fueled “7 Days,” the acoustic “Walking Away,” and the song that started it all for David, “Rewind,” which he recorded with pioneering 2-step act Artful Dodger. Let’s hope David was born to do it in the U.S. too.—MP
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