“There are a lot of artists with great videos, people like Dillon Francis or G-Eazy,” Borgore tells Billboard in an email. “But the Borgore brand is so unique that we have to come up with videos that fit in our world.”
Today the DJ/producer shared the visual for “100s,” which positions the artist as a warrior for class justice. After patrons of a stuffy country club mistreat a valet, Borgore springs into action, hurling expensive furniture, whacking things with a golf club, spraying champagne on golfers, and rapping about it the whole time. He summarized the message of the clip to Billboard: “I made it, and I worked hard for it. But at the same time I’m didn’t forget where I came from, and where I was not long ago.”
In addition to unveiling his latest visual, Borgore plans to host a Buygore stage (Borgore’s label = Buygore) at this year’s Electric Zoo. “It’s going to be like all the other Buygore events,” the producer notes. “Radical! We try to keep the line up very eclectic with a focus on quality acts with great energy.”
Watch the video below, and buy the single here.