Bobbie Gale has joined Warner Bros. Records as vice president of communications and media. The announcement was made by Liz Morentin, who was named executive vice president of communications and media in December and to whom Gale will report to out the label’s Burbank, Calif. headquarters.
“Bobbie Gale brings a vast amount of media experience, strategy and creativity,” Morentin said in a statement, “which will serve her well as she joins us in the next chapter of Warner Bros. Records.”
For the more then two decades Gale has worked with a vast number of top artists. Previously Gale worked as an independent publicist at BB Gun Press for four years where she executed media strategies for a variety of music, film, and technology companies. Her clients included Albert Hammond Jr., Fitz & The Tantrums, Judith Hill, Neon Trees, Fetty Wap, OK Go, Glenn Campbell, Patti Smith and actress/musician Soko among others.
As senior national director publicity at Capitol Records from 2001 to 2008, Gale created national PR campaigns for artists that included Coldplay, Bryan Ferry, LCD Soundsystem, Liz Phair and Jane’s Addiction as well as Lollapalooza. Prior to that she worked at Atlantic Records as senior national director media relations in both LA and NY from 1992-2001 and worked with subsidiary labels Delicious Vinyl, Matador, Beggar’s Banquet, TAG, Big Beat and Mammoth Records as well as Atlantic artists that included Robert Plant & Jimmy Page and Stone Temple Pilots,
“I’m excited to be part of the great new team at Warner Bros. Records. I’ve known Liz for years, so it will be great fun to be able to work together,” said Gale.
WBR’s media department is clearly in something of an expansion mode as yesterday Morentin announced the promotion of Phylicia Fant to SVP in the same department.