BMG has signed Dave Stewart to a wide-ranging deal that in addition to music publishing will also include book and TV content and a string of other “innovative” projects, according to the company.
“The deal plays to BMG’s strength as the only music company to be integrated into a full-service global media business,” the company said in a statement. “It will also utilize Stewart’s skills as a creative entrepreneur to generate new synergies between BMG’s sister companies.”
The wide-ranging deal includes Stewart acting as a brand ambassador for BMG, a role in which he’ll be responsible for driving new business opportunities through his extensive network, both to BMG and its sister Bertelsmann companies.
“Dave Stewart is not only one of the supreme writers, artists and producers of the past three decades, he is a polymath active right across the entertainment industry with a unique ability to tap into the zeitgeist and to communicate with fellow artists,” BMG EVP International Writer Services Thomas Scherer said in a statement. “We are delighted he has decided to partner with BMG.”
As part of the deal, BMG will serve as exclusive publishing administer for all Stewart’s solo works, including his collaborations with Mick Jagger, Superheavy, No Doubt, Stevie Nicks and Joss Stone and songs he has co-written with artists on his own label such as Thomas Lindsey, The Lake Poets, Hollie Stephenson and She. The deal also also includes the Eurythmics co-founder’s future works and all contestants songs from the forthcoming prime-time NBC songwriting talent show, Songland, which Stewart created and executive produced with Audrey Morrissey, the Voice producer.
In addition, Stewart will record a live concert program for Berlin Live, BMG’s collaboration with cultural television broadcaster Arte; and New American Library, a division of Bertelsmann company Penguin Random House, will publish Stewart’s autobiography next year.
“Dave Stewart’s enormous range of accomplishments is a reminder that in our connected world, music no longer exists in its own self-contained bubble,” BMG CEO Hartwig Masuch said in a statement. “With the backing of Bertelsmann, BMG is committed to helping artists and writers capitalize on the vast number of opportunities now open to them.”
In addition, Talenthouse, the social network in which Stewart has an investment stake in and serves as a creative director, is working with BMG to create new remixes from the seminal Trojan Records reggae catalog, which BMG acquired as part of its Sanctuary acquisition in 2012. The two companies are also working on a documentary for the label.
“BMG takes music publishing on to a new level,” Stewart said in a statement. “It’s creative, transparent and fair and no other music company can offer a multi-platform deal like this. Many companies talk about synergy, but few have pulled it off. BMG is a new company with a new approach, but at heart it’s a music company which really understands artists.”