Black Atlass for True Religion.
Courtesy of True Religion
Black Atlass, the Canadian R&B artist and fashion house favorite, is True Religion’s latest brand ambassador.
Born Alex Fleming, the 22-year-old has already caught the attention of Louis Vuitton, Dior and Alexander Wang with his unconventional aesthetic and sound.
True Religion’s THIS IS TRUE campaign — the Southern California brand’s summer 2017 campaign — highlights the nonconformist attitude of their new collection with Fleming’s fresh take on genre and style. The collection features a white tee covered in doodles and phrases like “No Love Lost,” a sleek, black bomber jacket, and True Religion’s trademark denim in various styles.
“The way I look at fashion, it’s just as much a part of my performance as an artist as the music is,” Fleming says in a promotional clip. “To me, they go hand in hand.”