Billie Eilish is keeping the Earth green with a sustainable red-and-black merch collection in support of her The World’s a Little Blurry documentary.
The “My Future” singer took to Instagram on Wednesday (Feb. 24) to announce her The World’s a Little Blurry clothing line, which was made from organic fabrics in the U.S. Harlem-based celebrity stylist Bloody Osiris shot the series of editorial images entirely on iPhone. Eilish is seen modeling the blood-red Princess Blurry sweatshirt and Leave Me Alone Ringer tee as well as a white tee dedicated to her mother Maggie Baird while whipping out a wrecking ball that would make Miley Cyrus proud.
“Everything in this line (besides the socks) are made from organic fabrics! all grown without pesticides which is better for the environment. everything is made in the USA (mostly in california) which supports our homegrown economy and saves on international shipping, meaning it’s more sustainable,” she explained in the caption. “We’ve worked hard to create custom shapes, paying extra attention to all the details. you might notice the prices are a little higher, but that’s because this is a big step in making my clothing more sustainable. my hope is that by investing in more high quality items they will last for a much longer time, and we can all buy and consume less. this is so important to me and i hope you love it as much as i do.”
The 12-piece collection, which already has sold-out items, is available on Eilish’s official webstore. Prices range from $20 to $180.
The World’s a Little Blurry, which charts the rise of the talented teen-turned-global superstar over a span of three years, will premiere on Apple TV+ and in select theaters on Friday. Fans can also catch the official live premiere event for free Thursday at 9 p.m. ET on Apple TV and Apple Music apps, or on Eilish’s YouTube channel. Apple Music’s Zane Lowe will host the special, including a stripped-down performance from Eilish and a chat with her, plus an interview with director R.J. Cutler and video from the film.