Good girls don’t go to hell not because they’re bad, but because “our earth is warming up at an unprecedented rate, icecaps are melting, our oceans are rising, our wildlife is being poisoned and our forests are burning,” according to Billie Eilish’s Instagram story ahead of her fiery “All the Good Girls Go to Hell” music video release on Wednesday (Sept. 4).
The “Bad Guy” singer premiered the Rich Lee-directed clip for the song from her When We All Fall Asleep, Where Do We Go? debut album, which topped the Billboard 200 upon its debut in April. In the video, Eilish is injected with a plethora of syringes, transforming the girl into a crow who gets spat out into a gloomy world. She sits in a pool of oil, symbolizing the threat of wildlife when human waste escalates.
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As the fires on the ground spread, they catch the oil trails Eilish created and set her ablaze. The fiery hellhole she paints in the video is earth in turmoil because of climate change, with hints in the lyrics like “hills burn in California” and “once the water starts to rise.” Her message comes before the 2019 Climate Action Summit hosted by the UN in New York City on Sept. 23, which she promotes on her Instagram story.
Watch the music video for “All the Good Girls Go to Hell” below.