Scooter Braun
Owner
SB Projects
Twitter: @scooterbraun
POWER MOVE: YouTube sensation PSY and teen-pop star Justin Bieber’s fifth No. 1 album, while also breaking Carly Rae Jepsen and the Wanted.
THE RUNDOWN: After signing Justin Bieber in 2009, just before the teen-pop phenom’s meteoric rise, Braun didn’t sign another artist for three years. But then came 2012, and his signings Carly Rae Jepsen, the Wanted and PSY became global sensations, two of them breaking YouTube records in the process. Bieber had a big year, too, of course, selling more than 1 million copies of third album Believe, according to Nielsen SoundScan; creating a highly lucrative fragrance franchise with Elizabeth Arden; and grossing more than $45 million from 40 shows on his Believe tour, according to Billboard Boxscore.
Behind the scenes, his SB Projects and Silent Labs have become influential angel investors for new-tech companies like Stamped, Songza, Tinychat, SoJo Studios, Viddy and others. “We have a responsibility as an industry to think outside the box as culture cultivators, as Jimmy Iovine has told me many times,” Braun says.
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Scooter Braun photo by Bryce Duffy