With Warner Bros. Records, traditionally the largest label in Warner Music Group, trailing Atlantic Records in market share since 2007, WMG’s Lyor Cohen (see No. 14) installed a new management team for the West Coast label near the end of 2010, making Rob Cavallo (pictured) chairman, Todd Moscowitz co-president/CEO and Livia Tortella co-president/COO. Under that arrangement, Moscowitz and Tortella, two executives closely identified with Cohen, take care of the business side of the operation, while Cavallo, a record producer with an enviable track record as a hitmaker, takes care of the creative side. In their first year, the team posted a 5.8% U.S. market share for albums and track-equivalent albums, according to Nielsen SoundScan. Moscowitz has the urban side covered, while Cavallo handles the label’s legacy and heritage artists and also oversees its rock acts. In addition to the rock artists he has signed to Warner Bros., Cavallo produces some of the label’s rock talent like Green Day and My Chemical Romance, as well as Atlantic acts Shinedown, Kid Rock and Paramore. “His talent is his insurance policy,” says one executive who thinks he’ll always have a place in the triumvirate running the Warner Bros. label.
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