VP of Media, Sports and Entertainment Marketing
Anheuser-Busch’s brand-new media, sports and entertainment marketing chief (he just started Jan. 16, after roles at ESPN, Allstate and Starcom Mediavest Group) has a lot to catch up on. Overseeing an event-marketing budget that topped $225 million in 2010 (according to sponsorship analytics firm IEG), D’Sylva will work closely with tour partners like Live Nation (where Anheuser-Busch has been the exclusive beverage sponsor of select venues since 2000) and AEG Live, as well as with a growing event-sponsorship program that includes Lollapalooza, Pandora Presents and its own Budweiser Superfest. There’s also major sports pacts with the NFL (where Anheuser-Busch will spend $60 million per year for six years) and the Super Bowl (Anheuser-Busch’s 2012 spend may top $30 million for four-and-a-half minutes’ worth of ad time.) Corona, a beer brand 50% owned by Anheuser-Busch, is also expected to be a lead sponsor on one of 2012’s biggest tours-Kenny Chesney and Tim McGraw’s upcoming stadium run, Brothers of the Sun.
Order the special edition Billboard Power 100 issue, printed on glossy stock with lavish original photography (available now).
What do you think of the 2012 Billboard Power 100? Sound off in the comments area of the Letter From the Editor page, where the criteria is explained.
« PREVIOUS: Scott Borchetta | NEXT: Neil Portnow »