Billboard will soon expand into the Philippines. In partnership with AlgoRhythm Communications Inc. — a Manila, Philippines-based communications syndicate involved in the content, curation and data analysis for multiple media platforms — Billboard will bring to the Philippines access to print and mobile publishing, music conferences, licensed shows for radio, internet and television, as well as a new website, Billboard.ph, and the first-ever local Billboard chart for the Philippines.
The new international addition to Billboard stems from the growing industry within the Philippines, which is rapidly making its mark in the music industry. “The Philippines has always been a market where the Billboard brand has been incredibly popular; our online traffic in the region is consistently over-indexing,” said John Amato, co-president of Billboard.
Jonathan Serbin, head of Asia for Billboard, calls the music culture in the Philippines “vibrant” and the mass following behind it the cause of Billboard’s next step in global reach. The goal of the expansion was to provide direct access of Billboard to the Philippines audience so fans can immerse themselves in a wide range of great music and to discover new artists.
“Billboard has long resonated in our country as an industry leader, and now the Philippine audience has the ability to experience this brand directly. We are thrilled to partner with them,” said Jun Sy, chairman of AlgoRhythm.
Billboard Philippines comes quickly after other recent Billboard international expansions. The first ever co-branded Billboard China chart, in partnership with YinYueTai, launched early this year, while Billboard Thailand took off in March. The expansions are a result of recent brand-licensing initiatives for Billboard products, conferences and shows across Asia, Europe, Africa and the Middle East.